Why do I love this link? Because we are a busy family & the pressure of needing to make lunches creative for our kids could tip us our the edge of insanity (which we already ride oh so close to). Now, I give kudos to all those creative gourmet lunch making parents. BUT, as a nutrition major from Bastyr University, I can assure you 'simple' is just fine. Protein, carb, fruit &/or veg - done.